Recruitment for an NHS Public Assurance Group

The aim of this campaign was to recruit residents from across Leicester, Leicestershire and Rutland to join a voluntary panel to ensure that the views of the public and patients have been considered in key decision making.

What we did:
  • Creative design and advertising
  • Digital marketing
  • PR and promotion
  • Project management
A person holds a closed campaign recruitment pack beside another that is opened on a light surface.
The front and back of a campaign flyer featuring imagery of people putting their hands together.

The mission.

A campaign to recruit residents to make a difference in their community by working with the NHS Better Care Together commissioned Social Change UK to deliver a campaign to inspire residents to help their local NHS by becoming a volunteer for a Public and Patient Involvement Assurance Group.

A collection of campaign social media designs featuring slogans, photos and iconography.

The campaign.

We ran a short digital and print campaign which ran for two months. The campaign needed to attract applications from across the county and city. As the target audience was only limited by location, we took a multi-channel approach to raise awareness of the group and its recruitment and we focused on attracting a diverse group of people to join the panel.  Print materials were distributed to GP surgeries, health practices and community centres across the city and county, which was complemented by a targeted digital campaign, press and radio. All campaign activity directed traffic to a bespoke landing page hosted on our website to ensure impartiality of the process. Updated weekly the page housed common FAQs, and further information on the role, requirements and application process.

197,000+ in digital reach
360,000+ digital impressions
30+ applications
12 new members playing a crucial role locally

Do you want to make a difference?

Let us help you. Chat to us about planning your next project.

Get the latest insights and other interesting changemaker stuff in your inbox.

Once or twice a month, 100% real and interesting, 0% spam.
We create meaningful digital products that connect with people and make positive change possible.

Home of the changemakers.

We just need a bit more info

* indicates required

Marketing Permissions

Social Change will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

Marketing preferences

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at rob@social-change.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Project Planner