We used a range of research methods to undertake research with Buckinghamshire residents, based on our initial scoping review of national and local data to understand the issues. Following this, we ran a lifestyle survey with residents to understand their views and behaviours related to smoking, food and diet, physical activity and local service support.
This survey then led to more in-depth work to uncover insight. We conducted telephone interviews, face-to-face interviews, focus groups and ethnographic research [embracing techniques including shadowing, observation and diary exercises].