'We Care about Carers' campaign
We worked with Hertfordshire County Council to raise awareness of their 'We Care about Carers' campaign
We worked with Hertfordshire County Council to raise awareness of their 'We Care about Carers' campaignRead more about it below
Support for carers
Hertfordshire County Council wanted a way to communicate to unpaid carers or people that are caring for their loved ones that there is the option of help there if they need it, which they may not have been previously made aware of.
Concept design and development
We created 3 concepts for the campaign which included different logo concepts and layouts for the poster and roller banner designs. The selected concept highlights important quotes from real life case studies, from people who have experience in being carers themselves. This makes the quotes relatable to other carers, encouraging them to follow their advice and get in touch about receiving some further help as a carer. The designs are simple and provide the audience with clear instructions on how they can get in contact with the relevant people about support for carers.