#JustTalk Mental Health Campaign

We produced an animated for Hertfordshire Council in partnership with the #JustTalk Campaign.

Read more about it below

The brief

We produced an animated video for Hertfordshire Council in partnership with the #JustTalk Campaign, from a set of storyboards produced by a young child after winning their competition.

#JustTalk is a campaign with the aim to make it easier for everyone to talk about mental health and eliminate the stigma towards accessing mental health services.

#JustTalk

The video

Working closely with Hertfordshire Council, we produced a video that kept close to the source material as much as possible. The main target audience was the younger demographics, so the animation needed to take a child-like animation style that communicates the mental health messages carefully and calmly.

We put our in-house design team to work producing bespoke design materials that we could later animate. Focusing on audio, we used a professional child voiceover artist and a music track that was fun and upbeat. All of these design choices were all made to keep the video upbeat and uplifting when the storyline required it to be.

Take a look at the video below!

Extras

Our digital content creator who was the lead animator on this project took time to reflect on this particular project and ask the question, are we tackling the stigma towards mental health all wrong? Take a read of the blog here!

https://social-change.co.uk/news/post.php?s=2018-1...

#JustTalk #JustTalk