Creating healthier takeaways

The flagship project that launched our agency. Say hello to our award winning campaign to inspire restaurants, food producers and consumers to invest in healthier alternatives.

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Healthy Takeaways

Our challenge was to make takeaway food more healthy.

We worked with Indian takeaways to reformulate popular takeaway dishes, reducing the salt fat and calorie content. We changed cooking practices in the kitchen and we carried out consumer testing to ensure the products still tasted great. We incentivised customers to opt for special 'lighter options' by offering 2 for 1 deals. 

The project had great results. We saw an increase in the number of takeaways who wanted to take part and over 600 people redeemed the 2 for 1 discount voucher on healthier options in one month in Lincolnshire. This project featured in the national press and on the BBC1 programme Inside Out. 

Eat healthy